Metrics evidence

Order reach and impressions come from connected platform API insights and retain a metric source and fetch timestamp.

Reach is not replaced with followers or views. Aggregated content reach is not deduplicated across posts.

ROI is shown only when verified captured cash spend or contracted non-cash value and business attribution evidence both exist. Formula: (attributed revenue - spend) / spend.

Attribution records require a source, evidence reference, conversion window, currency, and recording actor. Currencies are not blended.

Metric screens expose the most recent successful provider sync and preserve sync errors rather than reporting a successful refresh.

Provider delays, corrections, permissions, and retention limits can change available data.

No audited public totals are approved for publication at launch.

The website does not publish invented traction numbers.